IMSA was created in 2003 to fill the need for quality mystery shopping services across the world using experienced and expert local agencies. All IMSA members are major mystery shopping companies with local knowledge, global coverage.

Global coverage

IMSA covers the world through its member companies and contracted associates. All members share agreed high working quality standards, providing common technical and communications platforms for all projects, whether ad hoc or continuous. The result is a client–orientated, expert and flexible solution globally, and for each country. IMSA already has more mystery shoppers [over 500,000] and conducts more mystery shopping visits [2 million+ annually], than any other mystery shopping supplier. And our business continues to grow.

Local Knowledge

All IMSA members offer mystery shopping and related services for local as well as global projects. IMSA provides the most reliable, advanced, and actionable mystery shopping services, contacting our clients, wherever they are; and their points of customer contact and sale, wherever they are located around the world. All IMSA members are major mystery shopping companies in their own territories with practical working knowledge and experience of local geography, languages, customs, and working practices.

To Find Out More: IMSA will help you to measure and increase your customer service levels, locally and globally. Our members are all very experienced in using mystery shopping and related services to our clients’ benefit. Find out more about our members experience and services, and how we would work as part of your team by browsing our web site or call us so we can assist your organization to offer better service and to reap the commercial benefits.

 

 

 

 

MSA offers the one-stop solution for all organisations needing global or local mystery shopping services and related services.

All IMSA members are very experienced and able to add value to their clients businesses and organisations. They work locally with their clients, and also will project-manage all non-local mystery shopping and related services through their global colleagues and friends in IMSA.

IMSA’s solutions and services relate to measuring and then helping to improve service to customers, and helping clients to improve their business. These solutions can involve some or all of the services listed below, but always offer IMSA’s clients a complete high-value service at a competitive market price.
Finally, and importantly, IMSA operates a flat international reporting structure, where your local IMSA member carries the responsibility and the project management costs, just as they would for a local project, which adds little cost to our clients. This enables us to offer a competitive price for our high-value service.

IMSA Services
IMSA’s members offer mystery shopping, market research and related services. These include:

• Mystery shopping:
  Visits, calls. emails, letters, any other kind of contact, digital photography, auditing, etc.
• Premises audits and surveys.
• Promotions, incentives and POS audits
• Merchandising audits
• Price audits and surveys
• Distribution audits and surveys
• Competitor benchmarking
• Post-sale service audits or mystery shopping
• Customer satisfaction and expectation research
• Other related market research services
• Incorporation and analysis of clients own performance data: Sales, profits, staff turnover, etc.
• Staff surveys
• And other services too…

Also, each IMSA member company has their own other specialisations which are offered locally and can be offered by all other IMSA members. These include: Sales motivation and incentive schemes Printing facilities Staff training systems Specialist market research services Consultancy services Market size and brand share measurements Competitor price audits  And other services too…

 

MSA is the only way to get proper global and local mystery shopping services. Our function is to assist you to offer your customers better service so that your business improves.

• Your local IMSA member can offer you expert MS and related services locally and globally through his IMSA partners around the world.
• All IMSA members and contractors have signed-up to an agreed set of high operating standards, and have signed a binding Members Agreement.
• We also have regular Board and members meetings around the world, where members get together to discuss client projects and operational subjects. We constantly review and improve our services to our clients.
• IMSA members trust one another and work as a team for our clients’ best interests at all times.
• IMSA’s clients include international retailers, service suppliers, government departments, and global brands offering their service and products in all countries of the world.
• IMSA already has experience of projects covering all parts of the world with tens of thousands of customer contact points; with comprehensive reporting in local languages and English, and with either electronic or paper reports depending on specific client requirements.
• All projects are managed globally by your local IMSA member with all IMSA partners and contractors working to agreed operational, quality, communications, timing, and reporting details.
• Our IMSA client partners can see and compare their reporting metrics from around the world in a central dashboard.